When you create your own WhatsApp like messaging app, you have the potential to enhance your business by generating good revenue. This is because of the growing trend towards these messaging apps.
Mobile data & analytics company, App Annie, in its Q2 2019 Market Index Ranking Report shows us that WhatsApp is the third most downloaded app on iOS & Android combined. Other apps like, Viber, Line, WeChat are also widely used across the globe.
The messaging app like WhatsApp has made the communication process extremely seamless for service providers and they can provide a host of other benefits such as file transfer, video call etc. For communication service providers also, owing these types of app facilitates them to develop brand stickiness and open doors for additional revenue.
Features in White Label Communication Apps
Technology is forever evolving. And keeping up with the growing trend and the user feedbacks, the messaging apps shape themselves accordingly.
It is the features of these messaging apps like WhatsApp that attract and help service providers to retain these users. Therefore, before starting a business and owning these apps, service providers must know the basic features that the app is capable of offering.
Messaging & Group Chat
Instant Messaging is the primary feature of all OTT Messaging App like WhatsApp. This feature offers users to exchange message in a nearly real-time situation. All the app-to-app messages are free of cost. Users only need an internet connection which is the basic requirement for these apps.
One-on-One messaging and group chat enables users to corroborate in real-time from different locations at the same time. Users have various options to create groups and sub-groups and also control the media sharing in them.
For example, they can invite new people to the group, choose specific members within a group, which creates a sub-group to share media with anytime anywhere.
Voice & Video Calling – with Group Calls
OTT Messaging apps like WhatsApp are not only restricted to the messaging feature. Although many apps may opt for any dedicated feature. But it is also possible to include various other features as well.
While call charges are still high via traditional services, calls through these apps are mostly free of cost. Although there are some basic criteria for these free calls like the presence of internet connection and the app on both sides of the call.
Users can call their contacts for free from any country with audio calling feature. Other features like adding multiple contacts and holding a conference call can also be enjoyed.
Video calling allows for visual communication between users along with the audio. The users can further hold group video call conversations.
The option of file sharing is an essential one and it helps users in many aspects. Users can share all kinds of media and documents, namely images, videos, links, contacts, locations, voice notes, files in other formats etc.
For personal usage as well as for business or professional purposes, these feature has its usefulness. This feature offers businesses and professionals the flexibility to share their work-related files and necessary documents with a single click from their phone at any time, irrespective of their location.
On the personal domain, sharing files make the whole user experience better and also enjoyable. Nowadays, stickers and memes are most trending in messaging app world and the option of sharing these is all the rage right now.
Registration & Contact Integration
Registration is necessary for any user to start using these apps. The registration page in the app lets the users register and sign in. Authentication process via SMS, call or email verification follows the registration.
These authentications are necessary to ensure the validity of users. After successful completion of these registration process, users can start to set up their profile. In this step requires the addition of their personal information and photos as per their preference.
Contact integration feature of the app syncs the contact of the user into the app. This process saves the hassle of adding each contact to the app separately.
Permission for adding the contacts is asked by the app when a user starts using it.
This is one most important features you need to take care when you create your own messenger app. The dashboard of the app will provide users with the options to add users to the favourites section for instant access. This feature aims to make the app more user-friendly. The segregation of the favourites from the rest saves the users from scrolling and searching the app repetitively.
A search option in the dashboard of these apps is of further help to the user. This enables the user to search specific contact and start group conversations etc. It has a very easy to use interface.
When you decide to create your own WhatsApp like messaging app, you can think of going for advanced customization to offer essential features in your app’s dashboard. This makes the app further user-friendly and subsequently helps it to rank.
The presence management is all the rage right now. People put status updates with texts or images etc. Also they check-out status of other people in their contact list. This feature is found in all the popular apps like chat app like WhatsApp, Facebook and many more.
Profile presence options are one of the most iconic app features. This must-have feature is beneficial for any present-day communication app. Presence management also includes stories and real-time updates as well i.e. the last time the user was online.
Extra features – self-destruct, location sharing
Addition of extra features is subjective to individual choices. While building your own Messaging app like WhatsApp if you feel the need to include something different than the rest or something more than what usual apps are offering then it is totally up to you.
While the addition of extra features also has the potential for increasing the value of the app, it also has a downside. Too many features which are far from any immediate necessity may make the app clumsy.
Therefore, the extra features depend on each brand, whatever they choose to include in their app. It can include location sharing, self- destruction of messages (after being read), customizable profiles (background colours, patterns, fonts, message scheduling and more).
Benefits of having Own Branded Messaging Apps
White Label messaging app for example applications like WhatsApp have much more to offer than their regular counterparts. With the option of customization, businesses can add or remove features as per necessity. And apart from making your app user-friendly, personalisation and owning the app with your brand name will help to establish your business.
Disclaimer: The brand name used here are just for reference purpose to explain the concept to readers.