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Traditional SMS routing used to be a simple process. You simply set the rules, define your paths, and the system will follow the instructions. But that’s not how it works anymore. The modern, AI-driven routing works by making real-time decisions, thus replacing the static, logic-based routing that telecom operators have relied upon for decades. There’s […]
Language is the medium we use to communicate with each other in our daily lives. In the technological domain, protocols are the language used by devices to communicate and work with each other. SS7 is one such framework consisting of a family of protocols that has revolutionized how voice calls, SMS, and data services are […]
In an era where we have apps for just anything and everything, SMS still holds that special meaning. There are instances in your daily life where communication occurs only via text messages, such as notifications for banking transactions. But what if suddenly your mobile device stops sending or receiving SMS messages despite having network coverage […]
Choosing SMS integration isn’t always as simple as you may think. Today, the two most widely used APIs for sending SMS are the SMPP API and the HTTP API. But which one is an ideal fit for your enterprise? As they are designed for different business needs, your choice of the ideal one should depend […]
There was a time when A2P messages were exclusively meant for one-time passwords. But today, these messages are used for everything. From reminders to delivery updates, marketing campaigns, payment notifications, and whatnot. This shift is the result of the rapid growth of mobile users, digital banking, e-commerce, healthcare services, and other online platforms where timely […]
When businesses plan for an SMS solution, one question that comes up quite surprisingly is: Do we need an SMS gateway or an SMS API? The confusion is understandable, and many businesses invest in a gateway when an API would have worked much more efficiently for them. This is why understanding the concept of SMS […]
If you have ever worked with messaging networks, you’ve probably noticed one thing – SMS fraud never stays the same. Operators close one loophole only to find fraudsters attacking from another. Fraudsters don’t rely on one route; rather, they constantly switch between grey routes, spoofing, SMS pumping, and other tactics. Simultaneously, A2P traffic keeps growing […]
Do you think phone calls, text messages, and mobile data sessions just happen? They don’t, because before a call connects, an SMS reaches your phone or a data session begins, it’s the signaling that works behind the scenes. Traditionally, telecom networks relied on SS7 running over TDM links for signaling, which worked well for many […]
Application-to-Person (A2P) messaging is an important source of revenue in the telecom ecosystem. From one-time passwords, transaction alerts, appointment reminders to promotional campiagns and critical notifications, the use of A2P SMS spans widely across the globe and is continously rising. But this surge in traffic has brought some new challenges. A2P SMS monetization, i.e., the […]
SMS has been around for decades. Amidst that, several other communication channels came and went away, but businesses continue sending billions of messages every year. And, there’s a very solid reason for that. Text messages get seen and read – usually really fast. Emails are often left sitting in the inboxes for days, but when […]
