What are A2P, P2P, and P2A Messaging?

A2P, P2P, P2A SMS

In the messaging industry, there are various types of terminologies used among which A2P, P2P, and P2A are quite common. These terminologies explain different types of messaging technologies. Let us go deep into these technologies one by one.  A2P Messaging  A2P Messaging or Application-to-person messaging is a type of SMS a mobile user receives from […]

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What Features You Should Look for in an SMS Softswitch?

SMS Softswitch

As an SMS Provider, you should be quite familiar with the term SMS Switch or SMS Softswitch. This is the main element of an SMS Business as the entire routing function is handled by this module. Let’s first go through the definition of an SMS Softswitch. What is an SMS Softswitch? An SMS Softswitch is […]

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SMS Glossary: 25 Most Commonly Used SMS Industry Terms

SMS Glossary

With 9 out of 10 people opening their text messages, SMS is still a much popular mode of communication as compared to others such as email. Here we are going to mention some of the most important and widely used SMS industry terminologies that you should know and understand.  These popular SMS terminologies will help […]

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10 Must Have Features in a Wholesale SMS Platform

REVE SMS Wholesale Platform

With the continuous increase of Short Messaging Services (SMS) in every industry, major Tier 1 operators and carriers are looking forward to taking the steps to manage the traffic efficiently. An SMS Wholesale model helps international service providers and telecom operators to expand their business network across different geographies without going for multiple bilateral agreements. […]

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How to Become a Successful A2P SMS Aggregator?

A2P SMS Aggregator

SMS is still one of the most widely used communication tools by businesses for sharing their sales, marketing and product information with customers. As billions of SMSs are sent each day through mobile networks, it has become one of the most promising industries. According to Mobilesquared, a total of 1.67 trillion A2P SMS messages were […]

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5 Key Drivers of Enterprise A2P Messaging

Key Drivers of enterprise A2P Messaging

A2P messaging is one of the most powerful mediums of modern enterprises to communicate with their customer base. Businesses use text messages to generate leads and enhance the customer experience across several industries such as travel & tourism, BFSI, retail, health care, telecom, and a lot more. Some of the key drivers of enterprise A2P […]

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Content Whitelisting – Why You Need to Have it in Your SMS Platform?

sms content whitelisting

SMS Marketing today is an important strategy for most businesses as it helps in making the customers aware regarding new offers, discounts and products or services. However, this medium is often misused which hurts the subscriber’s sentiments. In order to protect the interest of mobile subscribers, so that they receive better content, carriers adopt the […]

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Convert SMS Http API into SMPP – Overcoming the Challenges

Convert SMS http API to SMPP

The Application Program Interface and Short Message Peer-to-Peer are two common ways of sending SMS. HTTP API is popular way and scalable for enterprises  that wants to send between 50 and 100 messages at one go. On the other hand, this SMPP is suitable for large enterprises that has a large volume of bulk SMS […]

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A2P SMS Market – Growth & Opportunities

a2p-sms-market-growth-opportunities-min

Businesses or enterprises in the communication market space depends a lot on A2P messaging to connect with mobile consumers. In order to notify users about various types of company updates, businesses use text messaging. This results in revenue growth of the company. SMS proves as an effective medium for travel, tourism, marketing, healthcare and other […]

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Everything You Should Know About SMS Hubbing

sms hubbing

There has been a limitation in the international interoperability of SMS for a long time because of how mobile operators globally were connected to each other. For mobile subscribers to send and receive text messages worldwide, the telecom operators to whom they are subscribed must connect their networks. The Challenge The implementation requires each operator […]

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