Content Whitelisting – Why You Need to Have it in Your SMS Platform?

sms content whitelisting

SMS Marketing today is an important strategy for most businesses as it helps in making the customers aware regarding new offers, discounts and products or services. However, this medium is often misused which hurts the subscriber’s sentiments. In order to protect the interest of mobile subscribers, so that they receive better content, carriers adopt the […]

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Convert SMS Http API into SMPP – Overcoming the Challenges

Convert SMS http API to SMPP

Application program interface and Short Message Peer-to- Peer are two common ways of sending SMS. Http API is a popular way and scalable for enterprises who wants to send between 50 and 100 messages at one go. On the other hand, this SMPP is suitable for large enterprises who has large volume of bulk SMS […]

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A2P SMS Market – Growth & Opportunities

a2p-sms-market-growth-opportunities-min

Businesses or enterprises in the communication market space depends a lot on A2P messaging to connect with mobile consumers. In order to notify users about various types of company updates, businesses use text messaging. This results in revenue growth of the company. SMS proves as an effective medium for travel, tourism, marketing, healthcare and other […]

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Everything You Should Know About SMS Hubbing

sms hubbing

There has been a limitation in international interoperability of SMS since a long time because of how mobile operators globally were connected to each other. For mobile subscribers to send and receive text messages worldwide, the telecom operators to whom they are subscribed must connect their networks. The Challenge The implementation requires each operator to […]

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A2P SMS Monetization – What’s Now and What’s in the Future?

A2P sms monetization

In recent years, P2P SMS volumes showed a negative trend due to the disruption created by OTTs. As there was a downward trend in voice traffic and P2P messaging, revenue shares of operators have declined. This let voice players and MNO’s to identify potential revenue source Application to Person Messaging or ‘A2P SMS’. Nowadays many […]

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How to Choose The Right SMS Platform for Business?

how to choose the right sms platform

An SMS Platform enables a computer to send and receive SMS over the global telecommunications network. The SMS Gateway translates the message sent and makes it compatible with delivery over the network to reach the recipient. In the early years, SMS Gateway were actual physical pieces of hardware, which consisted of SIM cards and embedded radios. Each […]

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