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A2P, P2P and P2A Messaging: Definitions, Benefits and Uses

Understanding A2P Messaging, P2P messaging, P2A Messaging

For years, we have been using SMS to connect and communicate with others. And, it is still one of the most popular modes of communication. Worldwide, over 23 billion text messages are sent every day (Forbes). Have you ever noticed the different types of messages you send and receive on your phone? Most likely this […]

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What Features You Should Look for in an SMS Softswitch?

SMS Softswitch

As an SMS Provider, you should be quite familiar with the term SMS Switch or SMS Softswitch. This is the main element of an SMS Business as the entire routing function is handled by this module. Let’s first go through the definition of an SMS Softswitch. What is an SMS Softswitch? An SMS Softswitch is […]

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SMS Glossary: 40 Most Commonly Used SMS Industry Terms

SMS Glossary

With 9 out of 10 people opening their text messages, SMS is still a popular mode of communication when compared to other modes such as email. Here we are explaining some of the most important and widely used SMS industry terminologies that you should know and understand.  These popular SMS terminologies will help you in […]

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10 Must Have Features in a Wholesale SMS Platform

REVE SMS Wholesale Platform

With the continuous increase of Short Messaging Services (SMS) in every industry, major Tier 1 operators and carriers are looking forward to taking the steps to manage the traffic efficiently. An SMS Wholesale model helps international service providers and telecom operators to expand their business network across different geographies without going for multiple bilateral agreements. […]

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5 Key Drivers of Enterprise A2P Messaging

Key Drivers of enterprise A2P Messaging

A2P messaging is one of the most powerful mediums for modern enterprises to communicate with their customer base. Businesses use text messages to generate leads and enhance the customer experience across several industries such as travel & tourism, BFSI, retail, health care, telecom, and a lot more. Some of the key drivers of enterprise A2P […]

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Content Whitelisting – Why You Need to Have it in Your SMS Platform?

sms content whitelisting

SMS Marketing today is an important strategy for most businesses as it helps in making the customers aware of new offers, discounts, and products or services. However, this medium is often misused which hurts the subscriber’s sentiments. In order to protect the interest of mobile subscribers, so that they receive better content, carriers adopt the […]

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Convert SMS Http API into SMPP – Overcoming the Challenges

Convert SMS http API to SMPP

The Application Program Interface and Short Message Peer-to-Peer are two common ways of sending SMS. HTTP API is popular way and scalable for enterprises  that wants to send between 50 and 100 messages at one go. On the other hand, this SMPP is suitable for large enterprises that has a large volume of bulk SMS […]

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Everything You Need Know About SMS Hubbing

SMS Hubbing

Do you have access to text messaging? Ask this question to anyone in the world, and the answer would be Yes! Today SMS is an essential form of messaging for business and personal communication. Text messages are sent by nearly 5 billion people, which equals almost 65% of the world’s population. The market value of […]

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A2P SMS Monetization – What’s Now and What’s in the Future?

A2P sms monetization

In recent years, P2P SMS volumes showed a negative trend due to the disruption created by OTTs. As there was a downward trend in voice traffic and P2P messaging, revenue shares of operators have declined. This let voice players and MNO’s identify potential revenue source Application to Person Messaging or ‘A2P SMS’. Nowadays many businesses […]

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How to Choose SMS Provider? 10 Solid Checkpoints

how to choose sms provider

A simple text can speak volumes! It’s not just a saying; it’s a verifiable fact backed by compelling figures: a staggering 98% open rate and an astonishing 90% of messages read within three minutes of delivery. Hold on, that’s not all – a whopping 89% of consumers prefer to communicate with businesses via text. Now […]

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