SMS Marketing today is an important strategy for most businesses as it helps in making the customers aware of new offers, discounts, and products or services. However, this medium is often misused which hurts the subscriber’s sentiments. In order to protect the interest of mobile subscribers, so that they receive better content, carriers adopt the […]
The Application Program Interface and Short Message Peer-to-Peer are two common ways of sending SMS. HTTP API is popular way and scalable for enterprises that wants to send between 50 and 100 messages at one go. On the other hand, this SMPP is suitable for large enterprises that has a large volume of bulk SMS […]
There has been a limitation in the international interoperability of SMS for a long time because of how mobile operators globally were connected to each other. For mobile subscribers to send and receive text messages worldwide, the telecom operators to whom they are subscribed must connect their networks. The Challenge The implementation requires each operator […]
In recent years, P2P SMS volumes showed a negative trend due to the disruption created by OTTs. As there was a downward trend in voice traffic and P2P messaging, revenue shares of operators have declined. This let voice players and MNO’s identify potential revenue source Application to Person Messaging or ‘A2P SMS’. Nowadays many businesses […]
An SMS Platform enables a computer to send and receive SMS over the global telecommunications network. The SMS Gateway translates the message sent and makes it compatible with delivery over the network to reach the recipient. In the early years, SMS Gateways were actual physical pieces of hardware, which consisted of SIM cards and embedded radios. Each […]