Are you into the bulk SMS Business? Do you plan to offer an SMS solution that can handle carrier grade SMS traffic without any difficulty? Do you want to start your own A2P messaging platform? Then this post is a must read for you.
SMS business is a lucrative and fruitful opportunity as it is still one of the most popular communication channels used by business marketers throughout the world.
The fact that “SMSs are delivered within 5 seconds and opened within 90 seconds” further adds to its effectiveness.
So, what should one have in mind one planning to start an SMS business? What should be considered when choosing the right SMS Platform for wholesale carriers? How can you find a suitable SMS hubbing solution ? Have you heard of the term SMPP server? Well, since you are going to deal in the SMS business, it is necessary to have a good and thorough understanding of SMPP servers. So let us see what it is.
What is an SMPP Server?
SMPP Server is an abbreviation of Short Message Peer to Peer Server. This is basically a software which is used for providing SMS service over the Internet network. For sending and receiving of SMS messages, SMPP server makes use of SMPP protocol. This protocol is one of the most popular standards used for fast delivery of SMS messages sent in bulk form.
To start bulk SMS service, you need to set up and configure an SMPP server on your device. The installation is usually quite easy (as similar to installing any other software in the market) and quick.
How to Select the Best Secure SMPP Server Provider?
While there are several SMPP server providers in the market, choosing a secure provider might be difficult for you.
An SMPP server or Gateway platform would be no good if it does not endorse security even if it offers all other advanced features. Below mentioned are some useful security features that you should look for:
While fraud and intrusion are quite common attack methods adopted by cyber attackers these days, having an SMPP server platform with a robust SMS firewall is simply a must have feature.
If you are not sure about the role of an SMS firewall in an SMPP server or SMPP Gateway, then you can do some online research for message content screening and message content alteration by regexp patterns. Besides this, the SMS firewall should allow whitelisting and blacklisting of numbers and vendor IPs.
Frauds are a common scenario in the telecom sector because of which several businesses around the globe suffer huge financial losses every year. An SMPP server platform with 2 Factor Authentication feature for login can save you from fraudulent login attempts made by cyber criminals. It is crucial to understand that even if the login ID and password gets compromised, unauthorized login attempts will remain unsuccessful because of 2FA.
Network Topology Hiding
This is an important security function that your SMPP server should support. The basic function of Network Topology Hiding is hiding network related information which is carried by messages that are sent from a protected network to an unprotected network. This can prevent the attacks intended for unauthorized access to NEs or interrupt the network services.
SMPP is widely used for value added SMS content services such as mobile banking, payment reminders, stock and news alerts, railway and flight reservation enquiries, etc. These types of messages carry sensitive information such as user name, address, phone number, etc. which need to be protected.
SSL is an enhanced security function which you must have with your SMPP server. It stands for Secure Sockets Layer and is a standard technology used for securing and safeguarding sensitive data that travels between two systems over an internet connection. Making use of encryption, SSL prevents cyber criminals and eavesdroppers from interpreting and modifying transferred information. Compromised messages or loss of messages can cause lot of revenue loss and fatal consequences.
Key Features to Choose the Best SMPP Server Provider
Check the SMS Volume Requirement
Since you are starting your own business and will have different clients with different SMS volume requirements, it is important to ensure that your SMPP server provider fulfills your requirement of monthly SMS volume. For this you need to figure out your requirements. If you already have an SMS business, then you can simply check the traffic for the last six months to get an idea.
With this, we mean that the SMPP server or the SMS platform should be highly reliable because it will ensure the successful delivery of the SMS messages with minimum failovers. You can check for a real time routing facility along with priority and LCR i.e. least cost routing feature that will allow you to choose a route with lowest cost from the available routes. Based on the selected route, the SMPP server platform should also have the functionality of sender ID modification. You can also check percentage and time based routing to ascertain the reliability of the SMPP Server.
Check Availability of Real-Time statistics
A business can’t really grow if there’s no visibility of its performance in real time. With so much of competition out there, it is imperative to have an SMPP server that provides detailed real-time analytics in the form of graphics as well as downloadable CDRs i.e. Call Detail Records so that you can analyze your profits for each customer and get an overall picture of your business performance.
Check Management Tools
An SMS business can generate significant revenues if you have the right tools at your disposal. While selecting the right SMPP server for your bulk SMS business, you just cannot overlook the features offered by it. Some of the most essential and useful tools which you must look for are as follows:
Manage SMS Content with Ease
Your SMPP server platform should be able to mitigate issues of service blockage as a result of spam messages circulated by companies. The content whitelisting feature in your SMPP server platform can help the resellers in authorizing the content of the SMS before it is delivered to the end subscribers. They must be able to block and replace SMS text and sender ID.
Billing cycle management becomes a breeze when the SMPP server platform has an Automated Invoicing facility. You can look for pdf and excel format support as these are popular formats for invoice generation.
Pricing and Rate Management
Look for an SMPP server platform with destination based rate control facility, upload and download facility for rate plan with active block feature, future rate facility, excel file support for rate upload and E.164 & E.212 format support.
Check After Sales Customer Support
In order to leverage the SMPP server, it is essential to have a 24/7 technical customer support service. When you shortlist an SMPP server provider, ensure that their support staff is well equipped and well trained so that they can help you with technical difficulties and several other issues. They must also help you with the integration of different types of APIs with the SMPP server. You can evaluate the effectiveness of their ticketing system by raising a few concerns and checking the usefulness of their replies. Even better? Some providers practice a proactive customer service approach which means they will reach out to you time-to-time to help you with the product.
Look for Reasonable SMPP Server Price
We cannot deny the fact that no two services can offer the same value and also that even free services come at a cost. You may also end up with an open source SMPP server, but remember that a free SMPP server can only be good for some time and not in the long run. So, when it is about having your own SMS business, don’t look for free SMPP server services. Rather be ready to spend some extra money when you buy an SMS server if you really want to deliver valued services. These systems are generally licensed or hosted which means you can avail as per your business requirement. Suppose, if you are a startup, then you can opt for a lower capacity license i.e. lower SMPP server price and can upgrade as your SMS traffic grows.
How to Buy a Reliable SMPP Server Setup?
We hope that the above mentioned points will help you in making the right decision to buy SMPP server. In case of any query regarding the SMPP server setup and purchase, you can always reach us. We have a team of experts who have extensive experience in the telecom domain.