SMS Gateway is an indispensable part of the SMS sending and receiving process. Anyone, who is into a business that deals in SMS must have a thorough understanding of SMS Gateway. In this post, we are going to learn the various aspects of SMPP Gateway. Let’s get started: Evolution of SMS Gateways The very basic […]
Are you into the bulk SMS Business? Do you plan to offer an SMS solution that can handle carrier-grade SMS traffic without any difficulty? Do you want to start your own A2P messaging platform? Then this post about SMPP Server is a must-read for you. SMS business is a lucrative and fruitful opportunity. This is […]
A2P messaging is one of the most popular and widely used messaging channels for commercial communication through A2P messaging platforms. The reason behind the tremendous popularity of A2P messaging is its incredible open rates. Since business messages are highly time-sensitive, A2P messages appear to be the perfect fit for business purposes. What is A2P Messaging […]
As per stats, 64% of consumers think businesses should connect with them via text messages more often. Interestingly, 75% of consumers want to receive texts with special offers. Even with the introduction of numerous modes of communication every now and then, SMS is still a popular method used by businesses around the globe to connect […]
With businesses looking forward for more efficient ways to target customers that are on the move, SMS is emerging as a highly-effective type of marketing tool as it has a very high opening rate. Some studies suggest that opening rate of text messages is about 98%, which is amazing! Though it is a common misconception […]
In the messaging industry, there are various types of terminologies used among which A2P, P2P, and P2A are quite common. These terminologies explain different types of messaging technologies. Let us go deep into these technologies one by one. A2P Messaging A2P Messaging or Application-to-person messaging is a type of SMS a mobile user receives from […]
As an SMS Provider, you should be quite familiar with the term SMS Switch or SMS Softswitch. This is the main element of an SMS Business as the entire routing function is handled by this module. Let’s first go through the definition of an SMS Softswitch. What is an SMS Softswitch? An SMS Softswitch is […]
With 9 out of 10 people opening their text messages, SMS is still a popular mode of communication when compared to other modes such as email. Here we are explaining some of the most important and widely used SMS industry terminologies that you should know and understand. These popular SMS terminologies will help you in […]
With the continuous increase of Short Messaging Services (SMS) in every industry, major Tier 1 operators and carriers are looking forward to taking the steps to manage the traffic efficiently. An SMS Wholesale model helps international service providers and telecom operators to expand their business network across different geographies without going for multiple bilateral agreements. […]
A2P messaging is one of the most powerful mediums for modern enterprises to communicate with their customer base. Businesses use text messages to generate leads and enhance the customer experience across several industries such as travel & tourism, BFSI, retail, health care, telecom, and a lot more. Some of the key drivers of enterprise A2P […]