With more and more people relying on mobile phones to function in their daily lives, it has become imperative for businesses to create mobile-first marketing strategies. Amidst all the tools that help businesses in fast and convenient communication with customers, A2P messaging appears to be a popular and useful choice. This is because as per […]
In the age of smartphones and apps emerging every other second, it may appear that the concept of traditional SMS messaging is almost on the verge of extinction. But that’s really not true. In fact, if we look at the numbers, it is clear that SMS is still the king of all communication channels. Let’s […]
Did you know that “In 2022, 70% of consumers opted in to receive texts from businesses.”? Also, 60% of business owners who text their customers plan on increasing their SMS marketing budget in 2022. There are several other marketing options available today, but we cannot deny the fact that SMS has always been a popular […]
Did you know “48% of the world population owned smartphones in the year 2021?” Did you also know “48.7 million people chose to receive business SMS Messages in 2020 and 75% of people aged 44 and below like contacting businesses via text”? Though today, there are a plethora of business marketing tools including social media […]
SMS Gateway is an indispensable part of the SMS sending and receiving process. Anyone, who is into a business that deals in SMS must have a thorough understanding of SMS Gateway. In this post, we are going to learn the various aspects of SMPP Gateway. Let’s get started: Evolution of SMS Gateways The very basic […]
Are you into the bulk SMS Business? Do you plan to offer an SMS solution that can handle carrier-grade SMS traffic without any difficulty? Do you want to start your own A2P messaging platform? Then this post about SMPP Server is a must-read for you. SMS business is a lucrative and fruitful opportunity. This is […]
A2P messaging is one of the most popular and widely used messaging channels for commercial communication through A2P messaging platforms. The reason behind the tremendous popularity of A2P messaging is its incredible open rates. Since business messages are highly time-sensitive, A2P messages appear to be the perfect fit for business purposes. What is A2P Messaging […]
With businesses looking forward to more efficient ways to target customers that are on the move, SMS is emerging as a highly-effective type of marketing tool as it has a very high opening rate. Stats suggest that “Opening rate of text messages is about 98%”, which is amazing! According to statista, “There will be 7 […]
For years, we have been using SMS to connect and communicate with others. And, it is still one of the most popular modes of communication. Worldwide, over 23 billion text messages are sent every day (Forbes). Have you ever noticed the different types of messages you send and receive on your phone? Most likely this […]
As an SMS Provider, you should be quite familiar with the term SMS Switch or SMS Softswitch. This is the main element of an SMS Business as the entire routing function is handled by this module. Let’s first go through the definition of an SMS Softswitch. What is an SMS Softswitch? An SMS Softswitch is […]