White Label Chat App or Custom App: Which One to Choose?

white label chat app

As per Statista, in 2025, consumers from around the world are projected to download 187 billion mobile apps from the Google Play Store, up from 109 billion apps downloaded from Google Play in 2020. By 2025, mobile apps are projected to generate over 613 billion U.S. dollars in revenues. As of the third quarter of 2020, the most popular app categories worldwide were chat apps and social media apps, with a usage reach of 91 percent and 88 percent, respectively. These facts clearly emphasize the popularity and importance of chat apps in today’s mobile-dominated world. Besides being an effective medium for social networking, today almost every other business also needs a chat app to add more efficiency and effectiveness to their communication processes.

However, when it comes to getting a messaging app for business, one of the very first questions that occur to mind is – should be building the messaging app from scratch or going with a white-label chat app solution.

If you are reading this blog, then probably you are aware of what white-label apps are. However, as a quick refresher here is what you should know.

Understand White Label Chat App

A White Label Chat App is a messaging app that is developed by one company and used by another company under its own brand name. These applications are developed by a company and sold to another after making the requested changes or customizations of the buyer. The white-label apps are usually developed by an app development company. After the rebranding and customizations, the final product is released as the buyer company’s product. So, for the buyer company, it is like a readymade solution tagged under their brand name.

Custom Apps are those apps that are designed for a specific user or group of users within an organization. These apps address specific needs within an organization as opposed to more traditional, standard software used by the masses. In other words, in custom app development, businesses can customize the whole development process like selecting each element of the mobile app as per their needs and the ongoing market trends.

The increase in the number of mobile phone users around the world has led to numerous companies coming forward to launch their own mobile apps. The necessity to launch their apps despite having a limited budget made way for another business to emerge, that is, the White Label App Development.

White Label Chat App vs Custom App

6 Main differences between White Label Chat App and Custom Mobile App are as mentioned below:


Cost is something that every company or businessman takes into consideration at the beginning of their venture. Similarly, when there is a requirement for an app, people usually look for the most cost-effective solution.

Custom Apps are built from scratch according to your directions including the latest interactive user interfaces, layouts and much more. Therefore, the cost of the resulting product is higher.

White-label Chat Apps or any other white-label apps, on the other hand, are pre-made with a certain set of regular and most important features with room for customization according to the buyer. And, therefore, as it is pre-built the cost is usually less than a custom app.

Services that deal in white-label apps also offer flexible payment options. This means you get to pay only for the feature that you choose to use. So, you can choose any feature according to your budget.

App Development Time

In terms of the time needed to build and launch the app, custom mobile apps take more time than white-label apps. It is because custom apps are built from scratch. This, therefore, requires time for trial and testing.

On the other hand, white-label messaging apps are half-ready, awaiting the last finishing touches. When any business opts for a white label app, for example, a white label chat app, the basic functionalities are already present and only changes or customization are to be made as per the requirements of the buyer which hardly consume time.

Hence, opting for a white-label app will help to keep your app launch on schedule.


Building an iOS or Android app from scratch simply needs more resources as it demands a team of developers, designers, and testers. They will work throughout the software development process to bring the development of custom messaging apps to completion. All this requires a continuous flow of resources which does not happen in the case of white-label chat apps.


There was a time when white-label apps offered only limited customization in terms of features, design, etc. Today, most of white-label app development services offer maximum customization to suit the specific needs of the customers. This makes them competitive enough when compared with custom app development services.

Skillset and Maintenance

To own a white-label chat app, businesses do not need an extra set of skilled personnel for the installation, running, or management of that app. There is no requirement for any other app development once you receive your white-label chat app. Any request for changes can be put up with the parent company, the ones who developed the app. This, therefore, leaves businesses with no room for worries.

In a custom app, a team of skilled app developers seems to be a constant requirement. Along with changes, the developer’s team has to look after the app maintenance as well.


Since white-label apps are developed from the existing codes whose functionalities are already tested and running, the chances of getting bugs and errors are significantly reduced. As the codes are being validated already, the sustainability of white-label apps automatically turns out to be quite high.

On the other hand, custom messaging apps hold a higher level of risk of errors and bugs in the code. It demands thorough examination and testing before it goes live.

White Label Messaging Apps

Advantages of White Label Chat Apps

The advantages of white labeling are as follows:

  • Quick Implementation

A significant advantage of opting for white-label chat apps is that it saves precious time and valuable resources for the business. Since the framework of the app along with core features are developed and designed already, businesses can have their chat app ready and running quite quickly as compared to building an app from scratch. This is particularly beneficial in today’s fast-paced world where prompt action can bring a competitive edge and enhanced customer engagement for a business.

  • Increases Brand-Awareness

White labeling helps to enhance brand visibility. For any business that wants to increase its brand awareness, a mobile application is an important way to achieve that. In this era of mobile users, the best way to reach and connect to people is through their phones. Therefore, with your own branded mobile app, your business will be one step ahead in gaining that exposure.

  • Refined Final Product

Development framework: White labeling uses a generic app framework for app designs. In other words, the white-label apps are designed using the design model of another app. Having a tried and tested framework, therefore, reduces any chances of error in the app development process. The white-label chat apps undergoing beta tests, revisions, troubleshooting, and many other checks produce a refined product under your brand name.

  • Less App-Development Time & Cost

One of the most prominent advantages of white-labeling is time and cost. Time and cost are crucial to businesses that need to launch their app within a definite time frame and also have a limited budget. For these businesses, white-label mobile applications are the best option as they require less time to design and develop. This, therefore makes the app development timeline shorter thus helping to meet project deadlines.

  • Wide Range of Customization

White labeling provides the option of customization. It is through customization that brands can make the changes they need to give the app the desired outlook. The wide range of customizations offered by the app development company helps the business to get their desired changes.

  • Regular Update and Maintenance

Having a reputed white-label messenger app provider simply means you don’t have to worry about troubleshooting, update patching, and maintenance. You don’t need to hire a separate administrator as the service provider will offer customer support and maintenance services all by themselves.

Disadvantages of White-Label Chat Apps

Limited Customization

White-label chat apps offer a lot of convenience but they do come with certain limitations in terms of customizations that a business may require. These ready-made apps come with pre-defined templates and features. This means that white-label apps lack flexibility in terms of design and functionality due to which businesses might be able to fulfill the unique requirements of their customers only up to some extent. 


Another drawback of a white-label chat app is that the company has to rely on the service provider or the vendor for ongoing maintenance, updates, and support services. Though initially, it offers convenience, however, in the long run, it introduces a level of vulnerability. This is more likely possible if you choose a less reliable or a new white-label app solution provider. Businesses have limited rights to involve in updates being implemented and in case the service provider discontinues its service, the business is likely to land up in a precarious situation.

Exploring Custom App Development

Custom app development is particularly suitable for companies seeking tailored products to fulfill their unique requirements. This type of chat app development empowers businesses to address their specific challenges and align with their goals. However, as we have mentioned earlier, all these benefits come at a price. In the next section, we will be discussing the advantages and disadvantages of custom app development in detail. Take a look:

Advantages of Custom App Development

There are many advantages when a business chooses custom app development, as mentioned below:

Unique User Experience

A standout advantage of opting for custom app development is that it helps them build and design solutions that are tailored specifically to their needs and requirements. These solutions are made keeping in mind the user journey, the brand’s aesthetics, and several other requirements. 


Custom-made apps are developed and designed keeping in mind the growing needs of a business. These apps can seamlessly grow alongside the requirements of a business without compromising performance. Such adaptiveness ensures that a business can stay competitive in the market while meeting the evolving demands of its users.

Disadvantages of Custom App Development

While the advantages of creating a custom app appear to be quite lucrative, one must also pay attention to the price a business has to pay in the form of various disadvantages, which are:

Higher Costs

The process of creating an app from the very beginning demands significant upfront investment. This process is quite complex as it involves extensive planning, hiring resources for design, development, testing, etc.

Longer Development Time

One of the biggest reasons why white-label chat apps are preferred over custom chat apps is the difference in development time. Creating an app from scratch takes a longer time as the process involves a number of steps.

Maintenance and Updates

The investment in custom-made apps simply does not end with the development of the app, but these apps require ongoing maintenance and updates as well. This too demands the allocation of resources which again requires budgeting.

Factors to Consider: Which One is a Better Choice?

Let’s consider an example. Suppose you bought a brand new motorbike, which has all the features desired by you along with the design and look of your choice. Having such a vehicle is simply amusing! Now, one day you receive an offer for the same motorbike, with the same features and design, at half the price!

Yes, half the price! What will you do? Which one do you think is a better deal? While both motorbikes are the same in terms of features, functionality, design, and look, one is letting you save half the money you spent on the other.

Your choice of a Custom App or White-label Messaging App depends on various factors. These are mainly your requirements, your budget, any specific feature or function you want to include, and your knowledge of the mobile industry.

Businesses that have the resources to develop their apps can opt for a custom app. They can hire a full-time app development team and go through the process. The constant requirement of the team is that it does not end after the app development is complete. The app requires constant monitoring and changes or updates according to the situation and business requirements.

Keeping in mind the cost and time factor, it would be better for a small and medium-sized business to select the option of white-label apps. This is because the white-label messaging apps would require less time and cost to develop and launch. It is also relatively risk-free as compared to the custom app as those are based on a tried and tested framework.

Also, any app-related issues will be addressed by the parent company, the one who developed the app. This, in turn, eliminates the need for an app development team on the buyer company’s part. All these points come together and form a recipe for launching a successful branded mobile app.

How REVE Systems Develop White Label Chat App?

The customized and white-label Mobile OTT Solution from REVE Systems allows communication service providers to build their own branded VoIP-based mobile OTT app and launch the service on an existing network.

Here features like Instant Messaging (IM), media sharing, and audio-video calling besides low-cost International Calls, Mobile Top Up, and many more are present which can help to bring in traffic and also help in growing the existing user base.

With REVE Systems White-label Instant Messenger, customization options are available in which service providers can change skin, language, and other settings to suit their brand. Faster calling and messaging and quality performance over poor network conditions are its highlights. In addition to this, the customized app can also help to generate new revenue streams by incorporating many app monetization strategies such as in-app advertising, in-app purchasing, offering subscriptions and virtual roaming, etc. To know more about app monetization, check out this post here:  How to Monetize Your OTT App For High Returns

We are always available to guide and support you with your need for business growth. Get in touch with us!

Read Also

Why You Should Create Your Own WhatsApp like Messaging App?

How Much Does it Cost to Build a Messaging App like WhatsApp or Telegram?

Note – This post has been updated on 21-08-2023.

The Author

Abhishek Upadhyay

Abhishek is a graduate in Electronics and Instrumentation currently working with REVE Systems. A digital marketing professional, Abhishek also likes to write on several tech topics not limited to telecommunication.