The best strategy to sell any item effectively is to combine gifts with it. While the size of the gift may not be too important, what attracts people most is the idea of getting a free product or service with their regular purchase. This is a common human psychology, and numerous businesses are following this pattern to hit the target.
In the similar lines, taking about Mobile OTT, which is becoming popular in the VoIP industry as there is something extra mobile subscribers are getting instead of just ordinary voice call. Nowadays, people not only look for calling solution but also search for other services as well.
Mobile subscribers performs different activities such as messaging, sharing photos, doing group conversations and so on. As a service provider, if you can bring all these facilities in your voice calling solution, it will increase more user interaction.
All these features might be available for free or have a low cost but it will surely accelerate the growth of your business. To make your application popular, you should look for such features in your app.
How can you Attract More Customers with Your OTT App
To remain a step ahead, your business needs to put in something extra. And this is where the most desirable features come into play. Adding these important features to your voice calling application will not only make it more feature-rich and user favorite but also help to generate additional revenue.
Usually features of Mobile OTT apps can be further categorized into 2 sections- Engagement and Revenue Maximization.
- Auto Signup with GSM Number
- Instant Messaging (IM)
- Referral & Earnings
- Free Audio/Video call
- Audio/Video Conferencing
Revenue Maximization Features
- Maximizing revenue from virtual Roaming
- Attaining revenue from global Voice calling & SMS. The balance will be deducted from GSM Account or App Wallet
- Personalized Ad targeting through the segmented user base
- Enabling Operators to access competitors’ customer base by engaging them with your OTT apps and then send them different promotional content
- Selling Personal DID Number to the end-user
- Offering Mobile TOP UP/Money Transfer
- Selling VAS service from OTT Application
- Instead of Sending VAS content in SMS, Operator can send it through IM message to the end-user
- It will save SMS cost but will increase earning from VAS Service
- As IM supports rich content, the content can be sent multiple times
Explaining some of the most important features that makes a calling service more popular:
Instant Messaging (IM)
Instant messaging is one of the most attractive features for mobile users. However, as a service provider it might not generate any revenue for you but it will motivate customer to adopt your solution. This just acts like a gift with some paid services.
Mobile Top-up (MTU)
Along with voice calling facility if your service has a mobile top-up facility, users will be attracted. Also if you can introduce data pack service from your app, it will become more popular.
Video Calling and Conferencing
Video calling is getting more popular as it allows users to see each other while they are having a conversation. Also, conferencing is popular for friends and also works well for the business segment of population. Therefore, having it in your solution will make your app more appealing for users.
Roaming facility at a low price is very popular among people who travel a lot. This includes business professionals as well who have to travel quite frequently but they are reluctant to change their mobile number during their trip. Now as a service provider, adding roaming feature will help you to Monetize your OTT App and open the doors for additional revenue.
Package Registration and Sharing
Instead of varying rate for different destination, people becomes interested in different packages. That is why operators are also introducing different types of subscription packages.
Users can freely choose the package based on their usage policy. Also, package sharing is getting popular nowadays as users can share their purchased package with near and dear ones.
Online Payment and Balance Transfer
Having an online payment facility is the most important feature in your application. Present-day users are more comfortable with online recharges as they can use credit cards and various other online payment solutions to make the payments.
These are some of the features, which will boost the download of your app and also help you increasing your subscriber base. If you are interested to take a free demo of REVE OTT, you can reach us anytime for a discussion.
Editor: Mir Monsoor Hussain