Do you have access to text messaging? Ask this question to anyone in the world, and the answer would be Yes! Today SMS is an essential form of messaging for business and personal communication. Text messages are sent by nearly 5 billion people, which equals almost 65% of the world’s population. The market value of […]

In recent years, P2P SMS volumes showed a negative trend due to the disruption created by OTTs. As there was a downward trend in voice traffic and P2P messaging, revenue shares of operators have declined. This let voice players and MNO’s identify potential revenue source Application to Person Messaging or ‘A2P SMS’. Nowadays many businesses […]

A simple text can speak volumes! It’s not just a saying; it’s a verifiable fact backed by compelling figures: a staggering 98% open rate and an astonishing 90% of messages read within three minutes of delivery. Hold on, that’s not all – a whopping 89% of consumers prefer to communicate with businesses via text. Now […]

You’ve got a brilliant business, a fantastic product, or a service. But still, you are not able to make it in the market. What’s missing? Are you effectively connected with your audience? Remember what Benjamin Franklin once said, “Lost time is never found again”. In this fast-paced era, you just can’t sit and wait for […]