With businesses looking forward to more efficient ways to target customers that are on the move, SMS is emerging as a highly-effective type of marketing tool as it has a very high opening rate. Stats suggest that “Opening rate of text messages is about 98%”, which is amazing! According to statista, “There will be 7 […]

For years, we have been using SMS to connect and communicate with others. And, it is still one of the most popular modes of communication. Worldwide, over 23 billion text messages are sent every day (Forbes). Have you ever noticed the different types of messages you send and receive on your phone? Most likely this […]

As an SMS Provider, you should be quite familiar with the term SMS Switch or SMS Softswitch. This is the main element of an SMS Business as the entire routing function is handled by this module. Let’s first go through the definition of an SMS Softswitch. What is an SMS Softswitch? An SMS Softswitch is […]

With 9 out of 10 people opening their text messages, SMS is still a popular mode of communication when compared to other modes such as email. Here we are explaining some of the most important and widely used SMS industry terminologies that you should know and understand.  These popular SMS terminologies will help you in […]

With the continuous increase of Short Messaging Services (SMS) in every industry, major Tier 1 operators and carriers are looking forward to taking the steps to manage the traffic efficiently. An SMS Wholesale model helps international service providers and telecom operators to expand their business network across different geographies without going for multiple bilateral agreements. […]

A2P messaging is one of the most powerful mediums for modern enterprises to communicate with their customer base. Businesses use text messages to generate leads and enhance the customer experience across several industries such as travel & tourism, BFSI, retail, health care, telecom, and a lot more. Some of the key drivers of enterprise A2P […]

SMS Marketing today is an important strategy for most businesses as it helps in making the customers aware of new offers, discounts, and products or services. However, this medium is often misused which hurts the subscriber’s sentiments. In order to protect the interest of mobile subscribers, so that they receive better content, carriers adopt the […]

The Application Program Interface and Short Message Peer-to-Peer are two common ways of sending SMS. HTTP API is popular way and scalable for enterprises  that wants to send between 50 and 100 messages at one go. On the other hand, this SMPP is suitable for large enterprises that has a large volume of bulk SMS […]

Do you have access to text messaging? Ask this question to anyone in the world, and the answer would be Yes! Today SMS is an essential form of messaging for business and personal communication. Text messages are sent by nearly 5 billion people, which equals almost 65% of the world’s population. The market value of […]

In recent years, P2P SMS volumes showed a negative trend due to the disruption created by OTTs. As there was a downward trend in voice traffic and P2P messaging, revenue shares of operators have declined. This let voice players and MNO’s identify potential revenue source Application to Person Messaging or ‘A2P SMS’. Nowadays many businesses […]