Meet us at 
Dubai World Trade Centre 13 - 17 October
Not too long ago, the success of any contact center was measured mainly by three aspects: the number of calls answered, how busy the agents were, and customers talking just nicely over the calls. Call center metrics were nothing but just numbers. However, that way of running and measuring a successful call center doesn’t exist […]
Traditional telecom networks were built to handle predictable traffic, fixed call volumes, and fairly linear growth. Flash forward to today, the way modern telecom networks are completely different. From handling sudden traffic spikes, 24/7 data consumption, video-heavy applications, IoT devices, and customers who expect instant resolution, modern networks are now able to do things in […]
Phone systems are a basic requirement for running a business or a company. For many years, traditional telephone systems with desk phones, fixed lines, and a local PBX were enough to handle customer calls. However, this scenario has changed completely. The way small businesses operate today is very different, and legacy systems simply don’t just fit […]
In today’s modern, customer-first, digital business world, a contact center is not just a support function, but an extremely critical part of the customer experience. From instant responses to personalized interactions and seamless service across different communication channels, businesses need to fulfill customer expectations in several different ways. This shift has made contact center optimization […]
A decade ago, business communication was simple and happened over traditional telephone systems. These on-premise systems required expensive hardware installation and maintenance. However, with technological modernization, business globalization, and remote-work acceleration, the need for modern, flexible, cost-effective, and scalable telephony solutions has risen rapidly. This is where hosted PBX systems come into play. Businesses are […]
Every time you call a business, press 1 for Sales, and get seamlessly transferred to a rep without getting disconnected, that’s a PBX at work. You just experienced it without even knowing it. Most people have never heard the term “Private Branch Exchange.” It’s the invisible backbone of business communications, the system that decides where […]
Phone systems set the communication foundation of any business. The types of phone systems a business uses make or break their productivity levels and define their overall success as well. For decades, traditional PBX (Private Branch Exchange) was the backbone of enterprise telephony. However, with digital transformation reshaping every industry, VoIP (Voice over Internet Protocol) […]
Today’s customers can arrive from any channel – sometimes they call, sometimes they text, sometimes they tweet, and sometimes they fill out a website chat form. Regardless of where they connect, their expectation remains crystal clear: Fast, consistent, and convenient support, every single time. This shift is the reason why businesses across industries are moving […]
Let’s be real. You’ve called a business, gotten a busy signal, and just moved on to their competitor. It happens more often than most business owners realize. According to research by BIA/Kelsey, 85% of customers who can’t reach a business on the first try won’t call back. That’s not a statistic to gloss over, that’s […]
Did you know that after just one bad customer service experience, 57% of customers will switch to a competitor, which is why call centers must evolve to keep up. Whether you run a support desk, a sales-driven contact center, or a hybrid operations team, a platform with the right set of call center features will […]
