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WhatsApp marketing campaigns for SMS platforms let messaging providers offer businesses WhatsApp-based promotional messages, customer updates, and engagement campiagns alongside traditional SMS. This is done by connecting WhatsApp Business Platform to their existing messaging infrastructure, through which providers can manage campaigns, customer converstaions, delivery, reporting, and channel selection in one workflow. SMS is still a […]
Both an SMS firewall and an SS7 firewall are meant to protect different parts of a telecom network. An SMS firewall monitors and controls SMS traffic to identify and catch spam and spoofing, as well as A2P fraud that happens through the grey routes. Whereas an SS7 firewall performs filtering of signaling messages and blocks […]
HLR Lookup and MNP Dipping are often confused for being the same, as they tell you something about a mobile number, but they answer different questions. An HLR lookup provides you with a complete picture of a mobile number, including details like whether the number is active, reachable, which network it’s on, and whether it’s […]
Traditional SMS routing used to be a simple process. You simply set the rules, define your paths, and the system will follow the instructions. But that’s not how it works anymore. The modern, AI-driven routing works by making real-time decisions, thus replacing the static, logic-based routing that telecom operators have relied upon for decades. There’s […]
Language is the medium we use to communicate with each other in our daily lives. In the technological domain, protocols are the language used by devices to communicate and work with each other. SS7 is one such framework consisting of a family of protocols that has revolutionized how voice calls, SMS, and data services are […]
In an era where we have apps for just anything and everything, SMS still holds that special meaning. There are instances in your daily life where communication occurs only via text messages, such as notifications for banking transactions. But what if suddenly your mobile device stops sending or receiving SMS messages despite having network coverage […]
Choosing SMS integration isn’t always as simple as you may think. Today, the two most widely used APIs for sending SMS are the SMPP API and the HTTP API. But which one is an ideal fit for your enterprise? As they are designed for different business needs, your choice of the ideal one should depend […]
There was a time when A2P messages were exclusively meant for one-time passwords. But today, these messages are used for everything. From reminders to delivery updates, marketing campaigns, payment notifications, and whatnot. This shift is the result of the rapid growth of mobile users, digital banking, e-commerce, healthcare services, and other online platforms where timely […]
When businesses plan for an SMS solution, one question that comes up quite surprisingly is: Do we need an SMS gateway or an SMS API? The confusion is understandable, and many businesses invest in a gateway when an API would have worked much more efficiently for them. This is why understanding the concept of SMS […]
If you have ever worked with messaging networks, you’ve probably noticed one thing – SMS fraud never stays the same. Operators close one loophole only to find fraudsters attacking from another. Fraudsters don’t rely on one route; rather, they constantly switch between grey routes, spoofing, SMS pumping, and other tactics. Simultaneously, A2P traffic keeps growing […]
