In today’s world, Software Development Kit (SDK) and Application Programming Interfaces (API) are the driving force behind web communication and the implementation of third-party APIs. The in-app messaging along with voice and video call SDK is the most sought after and widely used across industries. APIs or Application Programming Interface is a set of compatible […]
The Future of SMS Business SMS marketing is witnessing rapid growth as more businesses are using SMS gateway than ever before. This is because 75% of millennials prefer to communicate via SMS about appointments, coupons and deliveries. In 2019, the number of mobile phone users reached 5.1 billion across the globe. As mobile phone penetration continues […]
With the growing popularity of Mobile VoIP, it is estimated that the Mobile VoIP market will grow rapidly in the next few years. There have been much data that supports the argument that Mobile VoIP is a very promising sector. With the penetration of 3G, 4G, and now 5G, VoIP calling services have found their […]
For most businesses, Referral Marketing is the latest cost-effective alternative to acquire new clients. According to recent studies, referral marketing has turned eighty per cent of prospective clients into real ones. Here are some Referral Marketing statistics: 83% of consumers trust referrals from people they know (Source: Nielsen) Customers referred by other customers have a 37% higher retention […]
OTT Apps refers to “Over-The-Top” applications that offer services over the Internet, bypassing the traditional distribution methods. These applications are accessed over the internet using mobile data or Wi-Fi thereby eliminating the need to use the network of a service provider. An OTT backend usually handles all the media, users, subscriptions, security and rights of […]