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Author's Bio
Kanika is a content writer with a B.Tech background and 13+ years of experience turning complex tech into content people actually enjoy reading. She currently works in the telecom space — vast, layered, and not for the faint-hearted, and that deep exposure has given her a sharp eye for technology and how it works. Her thing is making complicated stuff simple, whether it's a deep-dive blog post or a punchy social caption. Outside of work, she recharges by traveling, painting, and meditating.

Why SMS Marketing is So Effective & How it Can Help Businesses

SMS Marketing

With businesses looking forward to more efficient ways to target customers that are on the move, SMS is emerging as a highly-effective type of marketing tool as it has a very high opening rate. Stats suggest that “Opening rate of text messages is about 98%”, which is amazing! According to statista, “There will be 7 […]

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Top 5 Reasons to Upgrade Your Session Border Controller

Upgrade your Session Border Controller

Whether it is because of the lower costs or the latest multimedia messaging, conferencing and unified communications (UC) applications, SIP has emerged as a leading industry standard. However, like any other technology, there are several security issues related to SIPs and this is where SBCs play their part. Why You Need to Upgrade Your SBC? […]

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Session Border Controller Market – Current Insights and Growth Predictions

Current Session Border Controller Market Insights

Session Border Controller (SBC) Market Overview Session Border Controllers today occupy a vital role in modern communication infrastructure deployment. The Session Border Controller Market has changed in one decade with several technological advancements and the entry of new market players.    Introduction to Session Border Controller A Session Border Controller is like a vigilant gatekeeper […]

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Areas of Session Border Controller Deployment

SBC Deployment

Session Initiation protocols are modern day engines that drive and bring together real time communications which are no longer limited to voice calls, but also instant messaging, video conferencing, desktop sharing, etc. However, SIPs have their own set of challenges in terms of security, interworking and translation. This is where SBCs i.e. Session Border Controllers […]

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How can Mobile VoIP Software Simplify Your Business Communication

how-can-mobile-voip-software

As per research, VoIP services market is expected to reach $194.5 billion by the year 2024. There’s no question to the fact that VoIP technology is making revolutionary changes in the way businesses practice communication. Some years ago, Telephone and Fax were the dominant communication method used in many formal areas. Then came the email and took over […]

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What is Session Border Controller (SBC) – A Quick Guide

what is session border controller

VoIP is the most widely used standard in the communication industry due to various reasons such as more flexibility, scalability, less complexity and cost-effectiveness. However, just as with any technology, VoIP has its own set of challenges. Besides quality of communication, security is one of the primary concerns in the IP infrastructures, but thanks to […]

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SMS Glossary: 40 Most Commonly Used SMS Industry Terms

SMS Glossary

With 9 out of 10 people opening their text messages, SMS is still a popular mode of communication when compared to other modes such as email. Here we are explaining some of the most important and widely used SMS industry terminologies that you should know and understand.  These popular SMS terminologies will help you in […]

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SMS Platform for Business Communication: A Wise Investment?

SMS Platform for business

You’ve got a brilliant business, a fantastic product, or a service. But still, you are not able to make it in the market. What’s missing? Are you effectively connected with your audience? Remember what Benjamin Franklin once said, “Lost time is never found again”. In this fast-paced era, you just can’t sit and wait for […]

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