A2P messaging is one of the most popular and widely used messaging channels for commercial communication through A2P messaging platforms. The reason behind the tremendous popularity of A2P messaging is its incredible open rates. Since business messages are highly time-sensitive, A2P messages appear to be the perfect fit for business purposes. What is A2P Messaging […]
Over the years, we have witnessed the trend of person-to-person SMS chatting declining day by day. This shift is taking place because of the migration of mobile SMS traffic to the OTT apps such as WhatsApp, Viber, WeChat, Facebook Messenger, etc. which are rapidly gaining momentum. By 2025, two-thirds of mobile connections will be on […]
Transition to VoIP started two decades back, but many businesses are still in the process of making this shift. This means service providers in the VoIP Industry have the opportunity to help businesses in making this shift. Considering that there are around 400 million small sized businesses worldwide, service providers can generate significant revenue streams. […]
Believe it or not, 75% of Telco operators have expressed concern about losing revenue to OTT players! (Source- Cartesian). This is one of the reasons for the entry of OTT in Telecom. Over-the-top (OTT) companies like Netflix, Skype, and Google are posing a serious threat to the telecom industry as customers prefer to use OTT […]
72% of UK enterprises have banned the use of public instant messaging (IM) software due to security fears, discloses a survey published by ProcessOne. (Source- HSL Mobile) Does your heart beat faster when you think about your enterprise messaging security? The fear is obvious! Because, only ‘secure’ enterprise instant messaging can progress your workflow and […]