SMS Marketing today is an important strategy for most businesses as it helps in making the customers aware of new offers, discounts, and products or services. However, this medium is often misused which hurts the subscriber’s sentiments. In order to protect the interest of mobile subscribers, so that they receive better content, carriers adopt the […]
In today’s unified communication environment, a Session Border Controller (SBC) plays a major role in security, interoperability, and transcoding. This SBC software is highly capable to automate the entire process and do the call translations with the help of built-in interoperability features. The advanced transcoding capabilities of an SBC allows it to execute the audio […]
Today, our phones are nothing less than our lifelines. However, the constant bombardment of spoofed calls is not just an annoyance, rather it is a dangerous phenomenon that’s growing largely. According to the statistics, “In the U.S. as of August 2023, Americans have received 5.46 billion robocalls and each person receives almost 17 spam calls […]
Do you know, mobile analytics is an excellent way to track the performance of your OTT communication app? Like every business, collecting feedback from customers and measuring the performance of the mobile app is very important for its success. Tracking your mobile application’s analytics empowers you to make the required modifications so that your OTT […]
The Application Program Interface and Short Message Peer-to-Peer are two common ways of sending SMS. HTTP API is popular way and scalable for enterprises that wants to send between 50 and 100 messages at one go. On the other hand, this SMPP is suitable for large enterprises that has a large volume of bulk SMS […]
Session Initiation Protocol (SIP) is vulnerable to several attacks without the right security measures to protect the network. Compared to the traditional GSM network, in the IP Network, SIP works at the application layer. Thus it faces the dual threat of IP-network security and SIP protocol fraud issues. Different types of protocols are used by […]
Mobile operators voice revenue is constantly declining as per various reports published. The main reason behind this is the preference for more flexible and free OTT (Over-the-Top) services by users. As rightly said by Malcolm Gladwell, journalist, author & speaker, “Achievement is talent plus preparation”. What are the innovative strategies current mobile OTT providers must implement; […]
Do you have access to text messaging? Ask this question to anyone in the world, and the answer would be Yes! Today SMS is an essential form of messaging for business and personal communication. Text messages are sent by nearly 5 billion people, which equals almost 65% of the world’s population. The market value of […]
In recent years, P2P SMS volumes showed a negative trend due to the disruption created by OTTs. As there was a downward trend in voice traffic and P2P messaging, revenue shares of operators have declined. This let voice players and MNO’s identify potential revenue source Application to Person Messaging or ‘A2P SMS’. Nowadays many businesses […]
Messaging Apps like WhatsApp or Telegram Messaging Apps like WhatsApp and Telegram are the most popular forms of messaging in this 21st century, which attracts communication providers to go for these apps. Businesses want these apps in a customized form wherein they can change the look & feel and also offer services under their own […]
