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Do you know, mobile analytics is an excellent way to track the performance of your OTT communication app? Like every business, collecting feedback from customers and measuring the performance of the mobile app is very important for its success. Tracking your mobile application’s analytics empowers you to make the required modifications so that your OTT […]
The Application Program Interface and Short Message Peer-to-Peer are two common ways of sending SMS. HTTP API is popular way and scalable for enterprises that wants to send between 50 and 100 messages at one go. On the other hand, this SMPP is suitable for large enterprises that has a large volume of bulk SMS […]
Session Initiation Protocol (SIP) is vulnerable to several attacks without the right security measures to protect the network. Compared to the traditional GSM network, in the IP Network, SIP works at the application layer. Thus it faces the dual threat of IP-network security and SIP protocol fraud issues. Different types of protocols are used by […]
Mobile operators voice revenue is constantly declining as per various reports published. The main reason behind this is the preference for more flexible and free OTT (Over-the-Top) services by users. As rightly said by Malcolm Gladwell, journalist, author & speaker, “Achievement is talent plus preparation”. What are the innovative strategies current mobile OTT providers must implement; […]
Do you have access to text messaging? Ask this question to anyone in the world, and the answer would be Yes! Today SMS is an essential form of messaging for business and personal communication. Text messages are sent by nearly 5 billion people, which equals almost 65% of the world’s population. The market value of […]
In recent years, P2P SMS volumes showed a negative trend due to the disruption created by OTTs. As there was a downward trend in voice traffic and P2P messaging, revenue shares of operators have declined. This let voice players and MNO’s identify potential revenue source Application to Person Messaging or ‘A2P SMS’. Nowadays many businesses […]
Messaging Apps like WhatsApp or Telegram Messaging Apps like WhatsApp and Telegram are the most popular forms of messaging in this 21st century, which attracts communication providers to go for these apps. Businesses want these apps in a customized form wherein they can change the look & feel and also offer services under their own […]
Instant Messaging is real-time communication between two or more users, which is taking over the world at a fast pace. It’s a transformative technology that has revolutionized the way individuals and businesses communicate in today’s dynamic world. This technology affects Mobile VoIP Business in a significant way as well. Integration of Instant Messaging to your […]
A simple text can speak volumes! It’s not just a saying; it’s a verifiable fact backed by compelling figures: a staggering 98% open rate and an astonishing 90% of messages read within three minutes of delivery. Hold on, that’s not all – a whopping 89% of consumers prefer to communicate with businesses via text. Now […]
White Label Messaging Apps White Label Messaging App is a highly popular and on-demand product in the present day. This is due to the numerous benefits these types of apps offer compared to the age-old telecommunication services. Necessity brings development. And following the course of rapid technological evolution, messaging apps are standing on the frontline […]
