In an ever-evolving digital landscape, fixed landline operators have witnessed substantial changes in their role over time. Primarily, these operators were responsible for providing landline phones and broadband services. With the emergence of technological breakthroughs, shifting customer preferences, and cut-throat competition, landline operators started facing numerous challenges to remain relevant. However, Mobile OTT has emerged […]

SMS is still one of the most widely used communication tools by businesses for sharing their sales, marketing,, and product information with customers. As billions of SMSs are sent each day through mobile networks, it has become one of the most promising industries. A study from Juniper Research found that 3.5 trillion business A2P (Application-to-Person) […]

As per stats, 64% of consumers think businesses should connect with them via text messages more often. Interestingly, 75% of consumers want to receive texts with special offers. Even with the introduction of numerous modes of communication, every now and then, SMS is still a popular method used by businesses around the globe to connect […]