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Powering ‘Airtel Advantage’: How REVE Systems Enabled a Self-Serving Wholesale Transformation

About Airtel Advantage

Ranked as India's 2nd most valuable brand, Bharti Airtel Limited is a renowned global telecommunications company with operations in 18 nations across Asia and Africa. The company also positions itself among the top 3 mobile service providers globally in terms of subscribers. With the digital wave riding every industry, Airtel realized that the manual processes in its global wholesale operation must be replaced with a unified self-serving digital platform.

The Challenge

Slow Interconnection and Transaction Among B2B Carrier Partners Because of Manual Processes, Lack of Real-Time Monitoring, and Fragmented Accounting.

For telecom giants like Bharti Airtel, managing multiple wholesale services through separate vendor platforms posed significant operational roadblocks. Each service with distinct accounting systems, interconnection protocols, and technical expertise, leads to a highly fragmented operational environment. The lack of a unified system not only increased overheads but also resulted in data silos, making cross-service integration, reporting, and decision-making both time-consuming and error-prone. Interconnection processes remained slow and paperwork-heavy, introducing delays in partner onboarding and increasing the risk of configuration errors.

Moreover, the postpaid nature of service provisioning exposed Airtel to considerable financial risks in the absence of real-time usage monitoring and credit control. The inability to generate consolidated invoices or view traffic statistics in real time further complicated revenue assurance efforts.

These limitations directly impacted partner experience—partners seeking multi-service deals faced a disjointed journey across different platforms, inconsistent support mechanisms, and billing confusion. Scaling operations and launching new services quickly also proved cumbersome, as each required a dedicated setup and separate management systems.

Solution by REVE Systems

Airtel Advantage — The Unified Platform for International Voice, SMS, DID & ITFS.

To address the challenges of fragmented operations, REVE Systems came up with an award-winning Self-Serving Wholesale Platform, enabling Airtel to launch Airtel Advantage—a unified digital hub for Voice, SMS, DID, and ITFS services.

The platform simplifies interconnections, allowing carriers and enterprises to partner with Airtel in just a few clicks. Tailored for telecom businesses managing both Voice and Non-Voice traffic, it consolidates multiple services under one interface to improve efficiency, scalability, and partner experience.

Key Functionalities of the Solution:

  • Unified Product Suite: Manage Voice, SMS, DID & ITFS from a single platform.
  • Self-Onboarding: Quick and easy interconnection setup for partners.
  • Single Wallet: One account for prepaid and postpaid payments across all services.
  • Real-Time Visibility: Live dashboards with usage, revenue, and traffic analytics.
  • Automated Billing: Accurate invoicing and pricing management from one system.
  • Integrated Support Tools: Ticketing, live chat, and dedicated customer/supplier portals.

With this transformation, REVE Systems has helped Airtel digitize its wholesale operations, reduce dependency on manual processes, and deliver a consistent, scalable experience to global partners.

The Result

Faster Onboarding, Real-Time Insights & Greater Control.

Airtel successfully launched Airtel Advantage—a modernized wholesale ecosystem built for speed, transparency, and scale. Digital onboarding now takes hours instead of days, empowering global partners to go live with minimal friction. The interactive dashboards offer real-time visibility into traffic, rates, revenue, and payments—fueling faster decisions and improved productivity.

The unified wallet system allows businesses to pay as they grow, covering Voice, SMS, DID, and ITFS services under a single balance. Both vendors and customers benefit from dedicated portals, enabling complete control over interconnections, rate management, wallet recharges, and invoices—without third-party dependencies.