The Future of SMS Business
SMS marketing is witnessing rapid growth as more businesses are using SMS gateway than ever before. This is because 75% of millennials prefer to communicate via SMS about appointments, coupons and deliveries.
In 2019, the number of mobile phone users reached 5.1 billion across the globe. As mobile phone penetration continues to grow, the use of SMS will also increase alongside. In addition to this, governments of different countries are also using SMS for increasing awareness among people. If we talk about security, you will find that most of the 2 Factor Authentication functions either through SMS or email.
The Innovative ways in which Businesses use SMS Platform
With each passing year, businesses continue to bring out surprisingly innovative ways to use SMS. Countries like Sweden and Bangladesh started using SMS to thank blood donors for their donation as well as sending them a message when their donated blood was used to save someone’s life. They also informed the donor about their blood report via SMS.
This strategy helped to increase the number of donors when blood donations were at an all-time low. Following Sweden’s success, the Australian Red Cross have also begun to use an SMS gateway to let blood donors know when their donation saves lives. This SMS campaign has encouraged recipients to donate again.
Voice and SMS together for Businesses
Getting Voice and SMS platform together is always a bonus point. It helps to reduce your cost and is more user-friendly. Having the same UI for both platforms make things much easier to operate.
Further, the fact that it is possible to run both Voice and SMS platforms from the same server helps you to save money. Thus, everything is managed from a single support point.
If you are a communication service provider and plan to offer voice & SMS together, you will be happy to know that there are very few SBCs (Session Border Controllers) that provide both solutions together. Hence, if you get one such SBC, then surely give it a try. Also, to get some extra features in addition to the basic ones a very minimal investment is required.
As the SMS volume is increasing a lot in terms of marketing, if you are already in the telecom business then it would be beneficial for you to start thinking of SMS along with the voice.