Traditional communication channels like email and phone calls hold a strong ground in the business communication landscape. However, there’s another powerful yet often overlooked tool that helps businesses connect with their customers efficiently and effectively. I’m talking about SMS, i.e., Short Message Service in business communication. This blog takes you through the deeper aspects of […]

Effective communication is the foundation of any successful business. A report by the Project Management Institute highlights this, revealing that poor communication is responsible for project failure one-third of the time. As George Bernard Shaw aptly said, “The single biggest problem in communication is the illusion that it has taken place.” The manner in which […]

The communication landscape is rapidly evolving. Businesses often equate upgrading to newer technologies with substantial price tags and complex installations. However, the cloud has brought a game changer that has completely altered this dynamic. It’s SIP calling, i.e., Session Initiation Protocol calling. You can think of SIP calling as the best communication upgrade SMEs can […]