{"id":405,"date":"2022-01-06T09:45:29","date_gmt":"2022-01-06T09:45:29","guid":{"rendered":"https:\/\/www.revesoft.com\/blog\/?p=405"},"modified":"2025-09-05T11:26:43","modified_gmt":"2025-09-05T11:26:43","slug":"instant-messaging-for-business","status":"publish","type":"post","link":"https:\/\/www.revesoft.com\/blog\/enterprise\/instant-messaging-for-business\/","title":{"rendered":"Instant Messaging for Business – Future of Corporate Communication"},"content":{"rendered":"

Introduction\u00a0<\/b><\/h2>\n

There\u2019s a saying by famous leadership theorist John Adair, \u201cCommunication is the sister of leadership\u201d.\u00a0<\/span><\/i><\/p><\/blockquote>\n

Effective communication is the essence of any successful business or organization. An environment where information flows clearly and efficiently certainly results in better decision-making, teamwork, and adaptability. Today, the significance of using instant messaging for business in the corporate landscape cannot be overstated. Instant messaging platforms enable employees to improve their internal communication, productivity, and overall business performance. Let\u2019s understand the concept of instant messaging for business, its significance, and how you can get a branded instant messaging app for your business.<\/a>\u00a0<\/span><\/p>\n

Business Communication – Then & Now!<\/strong><\/h2>\n

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A few years back, email served as the primary channel for business communication. According to the statistics provided by The Radicati Group, <\/span>the average office worker receives 121 emails per day<\/i><\/b>. Moreover, <\/span>this overwhelming volume of email communication leaves 30% of workers feeling inundated by their inboxes <\/i><\/b>(Adobe)<\/span>.<\/span> However, in recent years, the steady entrance of instant messaging for business is reshaping the idea of enterprise communication. It has redefined the notion of communicating under one\u2019s own branding while simultaneously ensuring the traceability of sensitive business communication in real-time.<\/span><\/p>\n

But surprisingly, enterprises don\u2019t want their employees to use personal IM applications like Facebook Messenger, Viber, and Skype. Rather, they prefer to have a dedicated Instant messaging app that represents their corporate identity and helps them keep an audit trail as well as administrative control. This is where the role of Instant Messaging for Business truly comes to the forefront.\u00a0<\/span><\/p>\n

What is Instant Messaging?<\/b><\/h2>\n

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Instant messaging or IM, in its broadest sense, refers to the use of real-time text, audio, and video communication platforms, that allow users to exchange messages and connect swiftly. Unlike the asynchronous nature of email, instant messaging allows for immediate communication, which is why these are also referred to as \u2018Instant Chat Apps\u2019. Within the corporate sphere, IM is also referred to as \u2018Business IM\u2019 because the IM platform is specifically tailored to the corporate setup. As per statistics provided by Pumble, <\/span>80% of remote workers work with Instant Messaging Apps. <\/i><\/b>Business IM Platforms empower employees to connect in real-time predominantly through text, audio, and video.\u00a0<\/span><\/p>\n

Importance of Instant Messaging for Business<\/strong><\/h2>\n

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Workplace communication <\/span>statistics<\/span><\/a> show that \u201c<\/span>86% of employees and executives cite the lack of effective collaboration and communication as the main causes for workplace failures.<\/i><\/strong>\u201d These compelling statistics underscore the need for enterprises to understand the importance of instant messaging apps for their business communication.\u00a0<\/span><\/p>\n

Accelerate Enormous Team Productivity<\/b><\/h3>\n

In the world of mobility, the demand for instant messaging solutions is evergrowing, and why not because the benefits are endless:<\/span><\/p>\n